It all began in Paris on March 15, 1954, when Jacques Courtin-Clarins opened his first Clarins Institute with the pioneering belief that well-being and happiness were inextricably linked to beauty—a daring holistic vision that he was the first to express and apply. At the same time, celebrities were beginning to unveil their bodies on the covers of magazines. The era of physical and mental freedom was dawning—a revolution in which Jacques Courtin-Clarins played an important role by telling women, "Yes, you are beautiful!”.